(From Adweek) Those tuning in to CBS’ Super Bowl pregame coverage probably noticed some interesting new destinations being advertised by Turkish Airlines.
As presenting sponsor of part of the pregame show, the airline used its time in the spotlight to feature another media partnership: its role as “official airline partner” of the upcoming Batman v Superman: Dawn of Justice movie.
One ad features faux flights to Gotham City, where billionaire Bruce Wayne (played by Ben Affleck) helps explain why “there’s never been a better time to visit our great city.”
In a spot dedicated to luring travelers to a newly rebuilt Metropolis, we see Lex Luthor (Jesse Eisenberg) touting his company’s generous contributions to its home city:
“Batman v. Superman: Dawn of Justice” will hit theaters March 25.