(From Lost at e Minor) An organisation in Japan has come up with temporary tattoos that change colour once they detect an allergy to soba noodles.
According to Hokkaido’s Soba Association, around 0.03 per cent of people are allergic to soba, which is made from buckwheat. It’s less common than peanut allergies, but one delicious mouthful could send you into anaphylactic shock.
So to raise awareness, an organisation called the 230 Soba Street Promotion released a collection of temporary tats that tell you if you have this food allergy. Simply prick your skin, apply a soba noodle broth, and if you have a reaction, parts of it will turn red from the minor skin irritation.
Made in collaboration with ad agency J. Walter Thompson Japan, the campaign featured designs inspired by ukiyo-e woodblock prints. The tattoos were given out earlier this year at an event in Hokkaido. And luckily, none of the visitors who tried it were allergic.