Outdoor

10/06/2013

Middle Earth drawing tourists to New Zealand

Hobbit dwarves

(From CBS Atlanta) Hobbits, elves and dragons appear to be luring tourists to New Zealand as fans await their first glimpse of the second movie in “The Hobbit” trilogy.

Figures released this month by government agency Tourism New Zealand show that international vacations to the South Pacific nation rose 10 percent from January through April when compared to the same period last year.

The agency said a survey indicated that 8.5 percent of visitors cited “The Hobbit” as one reason for coming and that 13 percent took part in some kind of hobbit-themed tourism like visiting a film set.

The trilogy is directed by New Zealand filmmaker Peter Jackson and shot in his home country.

The opener “The Hobbit: An Unexpected Journey,” was released December 2012. It received mixed reviews but proved extraordinarily popular with audiences, earning a little over $1 billion at the box office.

A little over 500,000 tourists visited New Zealand for vacations in the first four months of the year. About the same number again visited for other reasons, such as for work or to visit relatives.

Tourism New Zealand has been running a “100% Middle-earth” marketing campaign that seeks leverage from the movies.

(read the full story)






 
 

 
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