(From Lost at e Minor) A lifestyle brand in Milan has brought us to peak beard, thanks to its collection of facial hair accessories.
Krato Milano has created a line of charms that can be worn on a beard. The items come in three styles – a skull, a crystal, and an anchor – and can easily be attached by twisting it onto a man’s scruff.
According to founder Valeria Stroukova, she got the idea for the concept after she moved to Italy from Toronto and noticed a lot of men had fabulous beards.
“[It] got me thinking that it might be interesting to create a beard accessory that would further portray beardsmen’s uniqueness and style, since beard is a great canvas for self-expression,” she said.
GQ wrote: “Krato’s designs are small enough to be mistaken for forgotten morsels of food at a distance, but the general effect makes wearers look like half-assed versions of Captain Jack Sparrow.”
Esquire, meanwhile, pleaded with their readers, “Listen: Beards are enough of a statement in and of themselves. Grow yours proudly, should you choose to. Take care of it. And don’t put terrible jewelry in it. Simple.”
As of writing, the company has already surpassed its funding goal on Kickstarter, and is now working on shipping orders in time for Christmas.