Jack White’s interactive video allows viewers to choose their own adventure

jack white

Letter-writer Jack White has premiered an interactive music video for his latest single, “That Black Bat Licorice” on his website, JackWhiteIII.

It’s a pseudo-choose-your-own-adventure experience, where three different videos can be played based on which keys you strike.

Each video was directed by a different person – animated by James Blagden, live action by White and Headbang by Brad Holland.

There are no references to guacamole.



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