‘Game of Thrones’ takes a trailer of its new season to Imax

game of thrones

(From The New York Times) The dragons, dire wolves, White Walkers and power-hungry political factions in HBO’s fantasy epic “Game of Thrones” will invade movie theaters later this month — on the big, big screen. An exclusive trailer for the coming season along with the final two episodes of the previous season will be shown in 150 Imax theaters across the United States.

The critically acclaimed drama about rival dynasties in a medieval-like world will be the first television series ever to appear on Imax screens. Tickets for the engagement, which will run for one week from Jan. 23 to 29.

The move signals a continued blurring of the lines among media platforms, where digital videos, television series and films stream across a proliferation of screens, from tiny mobile phones to movie theaters.

It also shows the extent to which media companies are trying to turn their blockbuster hits into mega events, as drawing mass audiences becomes increasingly rare.

For Imax, the “Game of Thrones” screening is part of an effort to expand the type of programming it shows beyond its core theatrical releases, especially as the North American box office faces tumbling sales.

The company has had preliminary conversations with other entertainment companies about showing other television series and also has tested technologies allowing for the screening of live sports. Music concerts also are on the table, said Richard L. Gelfond, chief executive of Imax.

“We see the past of our company and the future of our company as innovating in the way that content is displayed,” Mr. Gelfond said.

Other experimentation includes a plan to show the sequel to the movie “Crouching Tiger, Hidden Dragon” simultaneously on Netflix and in select Imax theaters.

HBO and Imax started talking about screening “Game of Thrones” several months ago, convinced that the high production quality of the series, the demographic of the fan base and the branding opportunities made it a worthy experiment.

At a reported $6 million to $10 million an episode, the show ranks as one of the most expensive productions on television today.

(read the full story)



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