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30/03/2013

Brewery Ommegang releases its first Game of Thrones beer

Brewery Ommegang

(From ABC News) What’s the next best thing to watching Game of Thrones? Watching Game of Thrones with a cold Game of Thrones beer in hand.

And now, thanks to the magical merchandising powers of HBO and Brewery Ommegang, a Belgian-style brewery in Cooperstown N.Y., you can.

Launched just in time for Season 3 of the Emmy-award winning series, the “Iron Throne Blonde Ale”– whose colors match the locks of the characters in the House Lannister–retails for about $8.50 for a 750 ml bottle and is sold at places like Whole Foods, Cost Plus, Total Wine throughout the country.

(Ommegang’s “Find a Beer” locator can help you track specific stores and bars).

“HBO approached us last year,” said Allison Capozza, a spokesperson for Ommegang, adding that the company has brewed about 26,500 gallons of Iron Throne and plans to unveil three more varieties over the next few seasons.

(read the full story)






 
 

 
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