Book heroes keep you company while you sleep


(From Geeks of Doom) The large Israel bookstore chain Steimatzky Books have launched a brilliant ad campaign to promote their stores that features readers sleeping in bed beside popular literary characters, like Sir Arthur Conan Doyle’s super sleuth Sherlock Holmes, the wizard Gandalf from J.R.R Tolkien’s Lord Of The Rings trilogy, and Cervantes’ Don Quixote.

Steimatzky teamed up with the Israeli advertising agency ACW Grey Tel-Aviv to create the ads, which all carry the slogan “The right book will always keep you company.”

In the ads, the regular people are seen sleeping in a very IKEA bedroom-like setting with copies of the books that the characters appear in, while those characters lie sleeping beside them.

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